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Sources and Competitors

Who the engines read, and who they name you beside

See which pages the engines read in answers that do not name you, and which brands they name alongside you. A file for each competitor, and evidence for every claim.

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Sources read

Example
  • sample-guide.comguides and comparisonsChatGPTGeminiPerplexity
  • sample-reviews.comcomplaints and reviewsChatGPTPerplexityAI Overview
  • samplebrand-a.comyour sitePerplexity
  • sample-forum.netforumGeminiAI Overview
  • samplebrand-b.comcompetitor siteChatGPTGeminiClaudeAI Overview

Domains that answers not naming you leaned on, with their engines.

Example view · drawn with a sample brand and sample data, not a real measurement.

Answers are collected on 5 engines, each one reported on its own:

  • ChatGPT
  • Gemini
  • Perplexity
  • Claude
  • Google AI Overview

Sources read

Example
  • sample-guide.comguides and comparisonsChatGPTGeminiPerplexity
  • sample-reviews.comcomplaints and reviewsChatGPTPerplexityAI Overview
  • samplebrand-a.comyour sitePerplexity
  • sample-forum.netforumGeminiAI Overview
  • samplebrand-b.comcompetitor siteChatGPTGeminiClaudeAI Overview

Domains that answers not naming you leaned on, with their engines.

Example view · drawn with a sample brand and sample data, not a real measurement.

01

What the engines read in answers that did not name you

The third-party pages behind answers that do not name you are grouped by domain: guides, comparison sites, forums, complaint platforms. Which engine cited which source sits beside each.

  • Appearing in a source is not proven to change the answer, and the page says so.
  • Answers whose source list could not be collected are counted apart, never written as 'no sources'.

Named alongside you

Example
  • Sample Brand Bin price questionsnamed together
  • Sample Brand Cin trust questionsnamed instead of you
  • Sample Brand Din comparison questionsnamed together

Being named together is an observation; it does not say why the engine chose.

Example view · drawn with a sample brand and sample data, not a real measurement.

02

A file for each competitor

Brands named with you in answers are recorded as co-mentions, and each competitor gets a file: in which questions, on which engine, and in what language it was named.

  • You set the competitor list and competitor domains in the brand settings.
  • A co-mention is an observation; it does not say who is ahead.

Three reasons for low visibility

Example
  • Not there at allNeither your name nor your site is in the answer.
  • Read, not namedYour site was cited, your name is not in the sentence.
  • Another companySomeone with the same name is being described.
Example view · drawn with a sample brand and sample data, not a real measurement.

03

Your verified identity beside what the engines say

On one side your brand's verified facts, on the other what each engine reproduces about you. Where you are confused with another company of the same name shows up here.

  • Identity drafts are taken from your own site's pages and put up for approval.
  • An answer describing a namesake company does not count toward your visibility.

Battle card

Example

Use

A claim the measurement supports, with its measured figure.

Do not use

A claim the measurement does not support, and why.

Prepared from a published measurement, and printable.

Example view · drawn with a sample brand and sample data, not a real measurement.

04

A printable battle card for your sales team

Prepared from a published measurement, the card gathers on one page your verified facts, the claims the measurement supports and those it does not, the objections met in answers and the names the engines put beside you.

  • Every usable claim is written with its measured figure.
  • Claims the measurement does not support are listed separately as 'do not use'.

Your name in Turkish sources

Example
  • sample-reviews.coma page carries your name
  • sample-guide.comabsent · opportunity
  • sample-forum.netcould not read

Only pages carrying your name in their title or address are counted.

Example view · drawn with a sample brand and sample data, not a real measurement.

05

Are you named in the Turkish sources the engines read

In the sources AI engines read about Turkish brands, pages carrying your name in their title or address are looked up in Google's index. A source you are absent from is marked as an opportunity.

  • Pages that might carry your name only in their body text are not counted; the page states the rule.
  • A source that could not be read is written 'could not read', not 'absent'.

How it works

From source to competitor, from competitor to card

  1. See the sources

    See, domain by domain, which pages the answers that do not name you leaned on.

  2. Open a competitor

    For each brand named beside you, read the questions, the engines and the answer's language in one file.

  3. Share the card

    Print the battle card from the published measurement, so sales and communications speak from the same evidence.

Method promise

We report the observation, not a cause

A source appearing in answers does not prove that being in it would change the answer, and a co-mention is not a ranking of preference. The pages say so and go no further than what was measured.

Read the method

What we measure

  • The domains answers leaned on, engine by engine
  • The brands named in the same answer as you
  • What the engines reproduce about you
  • Pages in Turkish sources that carry your name

What we do not measure

  • How much a source influences an answer
  • Competitors' traffic or sales
  • Pages that name you only in their body text

Other modules (9)

One measurement, answers to other questions

Frequently asked questions

Who chooses my competitors?

You do. The competitor list, competitor domains and your own domains are entered in the brand settings. Brands named with you in answers but not on your list also appear as co-mentions.

Why is the source list empty for some answers?

Not every engine reports sources, and sources cannot be collected on every call. A list that could not be collected is never written as 'no sources'; it is noted under the answer.

If I appear in a source, will I be named?

We do not know, and we do not promise it. The sources page shows what the answers that do not name you leaned on; appearing in a source is not proven to change the answer.

When is the battle card prepared?

When your brand has a published measurement. The card is prepared from that measurement and can be printed; without a published measurement there is no card.

See who the engines name you beside

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